Ninie Ahmad: Off her yoga mat.

Her affirmations of staying optimistic especially when she's (upside) down.

Interview: ‘Find serenity at BE Yoga’

with 3 comments

By Willy Wilson

At 27, yoga instructor Ninie Ahmad is all set to take over the world. Turning her love for yoga into a money-making business is what she aims for and she may well be on her way to achieve great success.

There is something almost otherworldly about Ninie’s BE Yoga Studio in Damansara Perdana. Part of it could be due to its stunning design, while the other could be because of its enigmatic owner.

The opening of BE Yoga, in May 2009 marked Ninie’s journey as a business woman. Together with her business partners and three yoga instructors, the petite lass established an exclusive yoga centre located at Metropolitan Square in Damansara Perdana, Petaling Jaya.

 

 

 

 

 

 

 

 

 

 

 

Ninie has an impressive track record – an 8-year teaching experience and a cult following that include who’s who from the corporate world to the entertainment industry. Her glowing reputation, along with her tastefully-designed yoga studio, spells success.

Breathing space

BE Yoga has a cohesive concept and is well-structured. It is a spacious 6,000 sq ft studio that occupies two shop lots on the ground floor of Metropolitan Square.

There is a reception counter, two large sitting areas, three big yoga studios, a mezzanine floor, two locker rooms and an office under the same roof. The space does not – by any means – feel cramped. In fact, the studio has an airy and inviting feel to it…plus, it’s also visually arresting.

“It could be because of the high ceiling concept,” Ninie says of her stunning yoga studio. The concept usually encourages peace of mind. It works well with relaxing hues, which is how things are at BE Yoga. Earth tone shades are used for the floor, walls and lightings making it easy for one to relax.

Added to this harmony of colours and design is the use of the five earth elements namely wood, fire, earth, metal and water.

“I wanted to have the five earth elements incorporated to the design because I believe the harmony of these elements help sustain and renew the energy of the people around them,” explains Ninie.

Each element is well represented: teak wood strips in the yoga studios represent wood, flame-like lightings symbolise fire, concrete flooring signifies earth, a sleek bronze interior embodies metal while a mini water feature with the iconic yin-yang symbol represent water.

The awe-inspiring modern interior gives a clean and minimalist feel. It is hardly ostentatious but you could easily find yourself drawn to its pristine serenity.

The Zen-like concept at BE Yoga beautifully marries the philosophy of yoga and design innovation.

Damansara Perdana: A prime location

Such tranquility and beauty come with a price. According to Ninie, the total cost for the renovation amounted to almost RM500,000. Apart from that, the monthly rental for such a prime location is equivalent to the cost of renting at least seven shop lots on the 10th floor of the same building.

View from the mezzanine floor (left), modern sofa on the first floor (mid-top),
rattan furniture from Barang Barang (mid-bottom), water feature and stairs (right)

 

But why would Ninie fork out so much money for the renovation and monthly rent?

“I would not have paid so much had I not believed it would be a worthwhile investment,” she says. Ninie maintains that what she offers at BE Yoga are not only yoga courses, but also a lifestyle service, especially for the yuppies who “are the ones with disposable income for lifestyle products and services.”

Ever the go-getter, Ninie is not one who does things without careful consideration. She’s done her homework and says that potential customers are typically young urban professionals who flock to the surrounding trendy neighbourhoods. Nope, she isn’t referring to Bangsar or Sri Hartamas.

“Thirty percent of my Facebook contacts, who fit my customer profile, live in Damansara Perdana,” she says. And what does that mean?

“Well Bangsar was the Beverly Hills of KL in the late 90s, as was Sri Hartamas in early 2000. But now it is Damansara Perdana that takes home the title.”

With the burgeoning responsibility of a yoga centre and million dollar investment, Ninie shows no signs of slowing down. She is already even planning for two new branches, one in Petronas Twin Towers and the other in Bangsar – to leverage on the professionals and old-moneyed market respectively. That’s not all. The industrious lady also wants own the BE Yoga shop lots. “I’m looking at buying the shop lots where BeYoga is now within the next two years.”

Great aspirations indeed.

( Source: Star Property )

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Written by Ninie Ahmad

October 31, 2009 at 2:01 PM

3 Responses

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  1. i’m really impressed of you! love you TYI!

    fairuzara

    November 1, 2009 at 10:44 AM

  2. Your place looks gorgeous. Passed by the place thinking to myself “How the heck do I pronounce that? Be-YOGA? Beryoga? Beiyoga?”

    And no I still haven’t figured it out.

    kirksman

    November 4, 2009 at 12:26 AM

  3. Hi,
    Yoga is beneficial for the health in ways that modern science is just beginning to understand. Even though it has beenapplied with therapeutic intention for thousand of years, Yoga Therapy is only just now emerging as a discipline initself.
    More health care practitioners are starting to include yogic techniques in their approach to healing — andmore yoga teachers give a therapeutic intention to their teaching. People who have never tried yoga before are startingto consider including Yoga in their treatment plan.
    As science begins to document the importance of understanding the interrelation of all existing things, it looks to Yogawith an intrigued eye, for Yoga speaks Unity in every word. As yoga techniques are researched and new data is gathered,it becomes easier for science and the medical establishment to understand and accept the benefits of Yoga Therapy.Yet there is still not one consensual definition of the discipline.
    In order to arrive to an adequate definition and tocome up with proper standards for Yoga Therapy, it is crucial at this early stage to properly address some delicateprofessional and ethical issues. At the same time it is important to educatethegeneralpublic about Yoga Therapy’sbenefits and careful use.
    so this article will really helpful to me..

    r4

    November 10, 2009 at 6:36 PM


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